The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of business and marketing for many years. Recently, however, it seems that funnels are getting discussed everywhere online.
Truth is, people are eager to know more about this marketing strategy and the best way to implement it to their online marketing campaigns. You can read on to learn more about the ways to utilize the sales funnel in Internet marketing.
What is the Sales Funnel?
No, a marketing funnel isn't a real funnel. The term, "funnel", is used to visualize and explain the entire sales process. The funnel is a clear comparison because it allows potential customers to "Unqualified prospects" at the top and narrower chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. They are people who might need your services or products however haven't been approached by you prior to. After a few sales and offers, you will have gotten customers who have bought your product or service.
Another reason a lead-generation funnel concept is so efficient is that it lets you track potential prospects at different levels of the sales process. The sales funnel allows you to anticipate the amount of potential customers who will eventually become customers by determining the qualified prospects at each step.
A sales funnel allows you to determine exactly how and where your sales process is failing or succeeding, or if your campaign isn't getting enough potential customers at any point within the process. This will help you decide the best place to focus your effort to make sure that sales are on the right level and that you are meeting your marketing goals. It can be used to manage and gauge the sales process of your customers.
The Sales Funnel Top Front or End
The top part of your sales funnel should undergo continuous testing and will be the most active. You'll discover virtually limitless front-end strategies that are limited only by your imagination and resources.
The primary goal is to get new clients and then convert them into buyers.
If a potential customer decides to sign up or purchases something you offer, they are "qualified". This is when in the sales funnel that the potential customer or "Unqualified Prospect" becomes a qualified lead due to an action that may have enough interest to purchase the product or service you offer.
In order to make your front-end efficient, you need to drive targeted traffic towards your blog, website, squeeze page, or blog. PPC adverts, articles marketing, PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all great resources.
There are many methods to "qualify" one of them,"qualify" the "Unqualified Prospect". A squeeze page is among the most efficient methods to "qualify" the unqualified prospect. It lets you offer something of value, relevant to your product or service, which people can receive at no cost or at a significantly discounted cost by requesting their email address. The products offered vary from video and newsletters to e-mail courses, eBooks as well as related reports.
The front end of your sales funnel is where prospects are attracted to you. What happens to the reverse-end of your sales funnel?
The Back-End or Bottom of The Funnel
The back-end (or bottom) of the sales channel is where the majority of sales and profits occur. This is typically the place where you sell the most costly products. They all belong to the same niche however in different formats such as video, audio or live interaction.
The major difference between the front and back-ends is in the kind of client as well as the cost of the product/service being provided.
While it's true that only 1-2 percent of the people who access your front-end will be able connect to your back-end system, this small percentage may not matter. It's okay, because this tiny group will be investing much more in the long run.
Products and services that are front-end may be priced at less than $100 but back-end services, products and products typically cost in the 100s and 1000s. The bottom or back-end of the sales funnel is your primary source of income for an Internet business. This is also the most predictable area of the sales process.
As I said earlier the sales funnel could be as straightforward or complicated as your imagination or resources allow.
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