As the Above the law non-event starts with a focus on practice management software. What related issues are lawyers and solos of small law firms most concerned with?
According to “intent data” compiled by Bombora, a marketing partner for Above the Law, these lawyers likely have AFAs in their brains.
Bombora is the largest B2B data cooperative – an agreement in which numerous publishers bundle anonymized user data in order to identify areas of interest for different user groups and companies.
The resulting intent data reveals topics where research activity is accelerating among a subset of users – a possible indicator of intent to invest in the area.
For small businesses and solos, “Alternative Fee Arrangements” is the main topic related to practice management, based on research spurts from November 1st to January 31st.
Email management topics come second and fourth, and project management topics consistently come first.
Below is a visualization of the top topics (click to enlarge). And then Go to the non-event do your own research.
The legal tech non-event [Above the Law]
Jeremy Barker is the Director of Content Marketing for Breaking Media. Feel free to email him with questions or comments and connect on LinkedIn.